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Oscar Vallance

Co-Founder of Sourceful & Riverflow

About the author

Oscar is Co-Founder of Sourceful and Riverflow. He leads operations and go-to-market, helping fast-growing brands including TRIP, ZOE, Wild, and many more build better creative workflows. Before Sourceful, Oscar spent more than five years at Bain & Company in strategic consulting. He brings deep consumer products category knowledge, operational discipline, and hands-on prompting expertise for getting the most from frontier image models.

Expertise

  • Consumer products strategy
  • Creative operations
  • Go-to-market workflows
  • Model prompting
  • Brand creative systems

Guides by Oscar

Practical Riverflow guides where Oscar brings their experience to AI product photography, ecommerce creative, and production workflows.