Guide
Build the KAIRN Mineral Skincare Campaign
Build the KAIRN mineral skincare campaign from locked brand and product references, with 12 complete image prompts and a visual beside every prompt.
- Guides
- Brand Creative Workflows

Examples
Scenes from the Riverflow library

Frame LOGO: Brand Identity

Frame 00: Product Reference Sheet

Frame 01: The First Drop

Frame 02: Passed Between Hands

Frame 03: The Philosophy

Frame 04: Struck By Light

Frame 05: Under The Surface

Frame 06: Formed In Crystal

Frame 07: Metal, Up Close

Frame 08: The Ritual, Retold

Frame 09: One Motion

Frame 10: Suspended

Reference: Product Packshot
The workflow
Riverflow workflow
Brand references, product consistency, then campaign scenes
Keep the three asymmetric stacked titanium blocks, warm bronze dropper, precise KAIRN engraving, and the stacked-stone monogram consistent as the composition, lighting, and setting change.
Product
Prepare and lock the references
Start with the supplied logo and product sheets. Approve the exact branding, geometry, materials, and colorways before generating the campaign.
Image
Generate each scene
Choose Riverflow 2.5, attach every reference named in the selected prompt, then paste the complete prompt. Follow that prompt's output dimensions and composition instructions.
Review
Compare against the approved product
Inspect the wordmark, material finish, proportions, lighting, anatomy where relevant, and exact text. Keep intentional colorway changes while rejecting accidental product changes.
Copy the image prompts
The frame numbers below follow the PDF. Media filenames can use a different numbering system. The source PDFs use legacy model names; this guide uses Riverflow 2.5 for images.
Where Drive did not include a standalone scene, the original embedded PDF visual appears beside its prompt and is labelled accordingly. Some source visuals are finished layouts built from the described scene.
Visual playbook
KAIRN image prompts

Logo. Brand Identity
The KAIRN wordmark and stacked-stone monogram — reused as reference in every generation
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2048px x 2048px (1:1 square format).
Original prompt
USE CASE: brand board / logo lockup
STYLE: high-end minimalist beauty/skincare brand identity, cross between Aesop and a Swiss type foundry specimen sheet
SCENE: pure white seamless background, flat even studio lighting, no shadows, no props, no photography — typography only
SUBJECT: the wordmark "KAIRN" centered, all capital letters, geometric grid-based sans-serif typeface (Neue Haas Grotesk / Suisse Int'l style), wide letter tracking, dark graphite charcoal color (#1C1B19). Below it, vertically centered, a small minimalist monogram made of three solid circular dots of ascending size arranged in a diagonal ascending stack (bottom-left to top-right), evoking a stacked stone cairn, in warm bronze color (#8C6D4F)
DETAILS: generous negative white space around the lockup, perfectly centered composition, no additional text, no tagline, no product
TEXT (EXACT): "KAIRN"
TYPOGRAPHY: geometric grid sans-serif, wide tracking, medium weight, all caps
PALETTE: #FFFFFF background · #1C1B19 wordmark · #8C6D4F monogram dots
CONSTRAINTS: no watermarks, no extra text, no gradients, no shadows, no photographic elements, no mockup frame, crisp vector-like edges
OUTPUT: "Output in exactly 2048px x 2048px (1:1 square format).

0. Product Reference Sheet
Front / Side / Back / Logo & Label + Color
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: product spec sheet / brand board
STYLE: high-end minimalist skincare industrial design presentation, technical yet elegant, cross between an Aesop packaging spec sheet and a product design portfolio page
SCENE: pure light warm-gray seamless background (#F0EDE9), flat even studio lighting, soft shadow directly beneath each bottle, no props
SUBJECT: a serum bottle for the brand KAIRN, designed as three asymmetric rounded lozenge-shaped blocks of decreasing width stacked vertically with a slight organic left-right offset between each block (evoking a stacked stone cairn), topped with a cylindrical dropper cap. Body material: brushed warm titanium (satin graphite-taupe metal, NOT cool silver/chrome). Dropper cap and neck ring: warm anodized bronze metal (#8C6D4F), contrasting the titanium body. Show THREE views side by side, clearly labeled above each in small caps sans-serif type: "FRONT", "SIDE", "BACK". On the FRONT view, the KAIRN wordmark (all-caps, wide tracking, dark graphite) is engraved/debossed on the largest bottom block, with smaller text below reading "MINERAL RENEWAL SERUM". Below the three views, a smaller inset panel labeled "LOGO & LABEL" showing a close-up crop of the engraved wordmark detail. To the right, a "COLOR" panel with two circular swatches: one labeled "TITANIUM — #8A8680" and one labeled "BRONZE — #8C6D4F"
DETAILS: consistent bottle proportions and lighting across all three views, precise product design documentation layout, generous margins, thin hairline divider rules between panels
TEXT (EXACT): "FRONT", "SIDE", "BACK", "LOGO & LABEL", "COLOR", "KAIRN", "MINERAL RENEWAL SERUM", "TITANIUM — #8A8680", "BRONZE — #8C6D4F"
TYPOGRAPHY: geometric grid sans-serif, small caps, wide tracking, matching the KAIRN wordmark reference
PALETTE: #F0EDE9 background · #8A8680 titanium body · #8C6D4F bronze accents · #1C1B19 dark text/engraving
CONSTRAINTS: no watermarks, no extra text, no other products, no people, consistent bottle design across all views, crisp clean vector-adjacent product rendering, no gradient banding
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

1. The First Drop
Cover — a single bead of serum caught mid-fall from the dropper
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial product photo
STYLE: high-end minimalist skincare campaign photography, soft luxury studio look
SCENE: warm cream seamless background (#EDE6DC), soft diffused overhead studio lighting, gentle naturalistic shadow beneath bottle, no props
SUBJECT: the KAIRN serum bottle (three stacked asymmetric titanium lozenge blocks with bronze dropper cap, exactly matching reference) centered upright, the metallic dropper cap lifted just clear of the neck to reveal its full glass pipette — the pipette must read as a genuinely long, slender glass rod extending well below the cap, never short, stubby, or foreshortened — with a single bead of translucent warm-toned mineral serum caught mid-drip suspended just below the pipette tip, sharp macro-level detail on both the droplet and the glass
DETAILS: true-to-reference bottle design and materials, elegant restrained composition, generous negative space around product, specular highlights and reflections on the metallic cap and the extended glass pipette rendered consistently with the scene's soft diffused overhead lighting and warm color temperature, realistic light refraction through the glass stem and droplet
TEXT (EXACT): none visible beyond the bottle's own engraved wordmark
CONSTRAINTS: no watermarks, no extra text overlays, no other objects, exact same bottle design as reference images, no gradient banding, the glass pipette must not appear cropped, shortened, or disproportionately stubby — its length must be clearly visible and proportionate to the bottle
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

2. Passed Between Hands
Two models share one ritual, serum tracing a line down bare skin
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial beauty campaign photo
STYLE: high-end minimalist skincare editorial photography, soft diffused studio light, understated luxury mood
SCENE: pure light gray-white seamless background, soft even studio lighting from front, no harsh shadows
SUBJECT: two women shown from behind/side, bare shoulders and upper back visible, standing close together. First woman: pale skin, very short platinum-white buzzcut hair. Second woman, standing slightly behind and to the side: deep dark skin tone, very short cropped hair dyed a warm copper-red. The second woman holds the KAIRN serum bottle (three stacked asymmetric titanium lozenge blocks, bronze dropper cap, exactly matching reference) against the first woman's shoulder blade, with a translucent stream of serum visibly dripping down her back in thin rivulets
DETAILS: true-to-reference bottle design, soft naturalistic skin texture, elegant restrained composition, both women calm expressions, editorial mood
TEXT (EXACT): none
CONSTRAINTS: no watermarks, no extra text, exact same bottle design as reference images, tasteful editorial nudity limited to bare shoulders/back only, no explicit content
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

3. The Philosophy
Product paired with raw smoky quartz — mineral meets metal Preview extracted from the supplied PDF; a separate full-resolution file was not included in the media pack. The source preview is a composed campaign board; the prompt below describes its product scene or portrait element.
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial product photo
STYLE: high-end minimalist skincare campaign photography, natural material still life
SCENE: light neutral gray-beige seamless background (#E7E3DD), soft even studio lighting, soft naturalistic shadow, no other props
SUBJECT: the KAIRN serum bottle (three stacked asymmetric titanium lozenge blocks with bronze dropper cap, exactly matching reference) standing upright directly in front of a large raw smoky-quartz crystal point/cluster (translucent gray-brown natural crystal formation, rough textured base with faceted pointed tip), the crystal roughly the same height as the bottle, positioned slightly behind and beside it
DETAILS: true-to-reference bottle design and materials, sharp crystal facet detail and translucency, elegant mineral-meets-metal pairing
TEXT (EXACT): none visible beyond the bottle's own engraved wordmark
CONSTRAINTS: no watermarks, no extra text, no people, exact same bottle design as reference images
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

4. Struck By Light
A single spotlight rakes across brushed titanium, mirrored below
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial product photo
STYLE: dramatic high-contrast luxury skincare campaign photography, moody chiaroscuro studio lighting
SCENE: near-black seamless background with a single warm spotlight creating a soft radial glow behind the product, glossy black reflective surface below creating a clean mirror reflection of the bottle, dramatic directional light raking across the titanium texture
SUBJECT: the KAIRN serum bottle (three stacked asymmetric titanium lozenge blocks with bronze dropper cap, exactly matching reference), angled three-quarter view, positioned so its mirror reflection is clearly visible on the glossy black surface below
DETAILS: true-to-reference bottle design and materials, strong tonal contrast between lit metal highlights and deep shadow, cinematic mood
TEXT (EXACT): none visible beyond the bottle's own engraved wordmark
CONSTRAINTS: no watermarks, no extra text, no other objects, no people, exact same bottle design as reference images
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

5. Under The Surface
Extreme macro beauty close-up, the KAIRN mark in the negative space
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial beauty campaign photo
STYLE: high-end minimalist skincare editorial photography, extreme macro beauty close-up with graphic text overlay
SCENE: soft neutral light background, tight macro crop, diagonal composition with the subject's head tilted at an angle
SUBJECT: extreme close-up of a woman's face at a dynamic diagonal angle — sharp cheekbone, closed or half-lidded eye, wet-look dark hair sweeping diagonally across the frame, a touch of luminous metallic-bronze highlighter catching light on the cheekbone. The exact KAIRN logo lockup sits in the negative space near the center of the frame, with "MINERAL RENEWAL SERUM" in smaller tracked caps directly underneath — both lines reproduced pixel-faithful to the brand reference, not redrawn or restyled
DETAILS: sharp macro skin texture detail, luminous dewy skin finish, elegant editorial typography placement, sophisticated restrained mood, the wordmark and subtext catch the scene's lighting and white balance naturally, as if printed flat in the negative space rather than pasted on top
TEXT (EXACT): "KAIRN", "MINERAL RENEWAL SERUM"
TYPOGRAPHY: exact vector-faithful reproduction of the KAIRN brand lockup reference — geometric grid sans-serif, wide tracking, matching weight and letter-spacing precisely, correct spelling
CONSTRAINTS: no watermarks, no extra text beyond specified, no product bottle visible, no logos other than KAIRN wordmark, the wordmark and subtext must be pixel-accurate to the brand reference — no redesigned, distorted, or misspelled typography
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

6. Formed In Crystal
The bottle rests inside a hollowed amethyst geode
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial product photo
STYLE: high-end minimalist skincare campaign photography, top-down still life
SCENE: light neutral gray seamless surface (#E3E0DB), soft even overhead studio lighting, top-down flat-lay angle, scattered small clear water droplets on the surface around the composition
SUBJECT: the KAIRN serum bottle (three stacked asymmetric titanium lozenge blocks with bronze dropper cap, exactly matching reference) nestled upright inside a large open geode half — a natural rock formation lined with clusters of small pale amethyst-lilac and clear quartz crystal points catching the light — the geode sits directly on the surface, bottle rising from its crystal-lined interior
DETAILS: true-to-reference bottle design and materials, sharp crystal texture detail, believable water droplet reflections, elegant mineral-meets-metal contrast
TEXT (EXACT): none visible beyond the bottle's own engraved wordmark
CONSTRAINTS: no watermarks, no extra text, no people, exact same bottle design as reference images
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

7. Metal, Up Close
Macro detail on the dropper seam, brushed titanium and bronze Preview extracted from the supplied PDF; a separate full-resolution file was not included in the media pack.
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2000px x 2500px (4:5 portrait format).
Original prompt
USE CASE: product detail macro photo
STYLE: dramatic high-contrast macro product photography, moody chiaroscuro lighting
SCENE: near-black background, single warm directional spotlight raking across the metal surface at a steep angle, extreme close-up macro crop
SUBJECT: extreme macro close-up of the KAIRN bottle's dropper cap and neck ring area, exactly matching reference — showing ONLY the seam where the bronze dropper cap meets the titanium body and the fine brushed metal texture on both materials
DETAILS: true-to-reference materials and colors (bronze cap #8C6D4F, titanium body #8A8680), razor-sharp macro focus on metal texture and seam detail, dramatic specular highlights
TEXT (EXACT): none
CONSTRAINTS: no watermarks, no extra text, no people, no other objects, exact same materials as reference, do NOT add any engraved marks, ticks, dashes, numbers, or decorative details that are not part of the reference bottle — the surface below the seam must be completely plain brushed metal with no markings of any kind
OUTPUT: "Output in exactly 2000px x 2500px (4:5 portrait format).

8. The Ritual, Retold
A candid portrait of application, bottle held label-forward Preview extracted from the supplied PDF; a separate full-resolution file was not included in the media pack. The source preview is a composed campaign board; the prompt below describes its product scene or portrait element.
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2400px x 3000px (4:5 portrait format).
Original prompt
USE CASE: editorial beauty campaign photo
STYLE: high-end minimalist skincare editorial photography, intimate close beauty portrait
SCENE: soft neutral off-white background, soft diffused frontal studio lighting, wet-look skin and hair
SUBJECT: close beauty portrait of a woman with damp dark hair swept back, eyes closed, holding the KAIRN serum bottle up against her cheek/jawline with one hand, serene expression, tight vertical crop from chin to mid-forehead. The bottle must be held with its FRONT label facing the camera, large and clearly readable: three stacked asymmetric titanium lozenge blocks with bronze dropper cap, exactly matching reference, with the "KAIRN" wordmark and "MINERAL RENEWAL SERUM" text engraved on the largest block clearly visible and in sharp focus, not obscured by fingers
DETAILS: true-to-reference bottle design, the engraved wordmark and subtext must be crisp and legible exactly as in the reference packshot, dewy luminous skin, elegant restrained beauty photography mood
TEXT (EXACT): "KAIRN", "MINERAL RENEWAL SERUM"
CONSTRAINTS: no watermarks, no extra text, exact same bottle design as reference images, the label text must not be blurred, cropped out, or hidden by the hand
OUTPUT: "Output in exactly 2400px x 3000px (4:5 portrait format).

9. One Motion
Two hands, one gesture: serum meeting skin at the neck
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial beauty campaign photo
STYLE: high-end minimalist skincare editorial photography, more dramatic directional lighting than a standard beauty shot
SCENE: pure light gray-white seamless background, single directional studio light from the side creating gentle contour shadows
SUBJECT: close crop on two women's necks, hands and upper shoulders, tighter framing than a full portrait. First woman: pale skin, very short platinum-white buzzcut hair, seen in profile with eyes closed, calm expression. Second woman's hand, deep dark skin tone with warm copper-red short cropped hair partially visible at frame edge, holds the KAIRN serum bottle (three stacked asymmetric titanium lozenge blocks, bronze dropper cap, exactly matching reference) pressed to the first woman's neck/collarbone area, translucent serum visibly glistening and trickling down the skin
DETAILS: true-to-reference bottle design, soft naturalistic skin texture with visible pores, intimate tender mood, editorial beauty photography
TEXT (EXACT): none
CONSTRAINTS: no watermarks, no extra text, exact same bottle design as reference images, tasteful editorial crop limited to neck/shoulder/collarbone area, no explicit content
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).

10. Suspended
The bottle stands in a glass bowl of still water , lit from behind
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3200px x 4000px (4:5 portrait format).
Original prompt
USE CASE: editorial product photo
STYLE: dramatic high-contrast luxury skincare campaign photography, moody studio still life
SCENE: near-black to dark gray gradient background, single dramatic rim light from behind creating a glowing halo edge, the bottle stands partially submerged in a clear glass bowl filled with still water, the glass bowl sits atop a matte black cylindrical pedestal, reflections and light refraction visible through the water and glass
SUBJECT: the KAIRN serum bottle (three stacked asymmetric titanium lozenge blocks with bronze dropper cap, exactly matching reference) standing upright in the glass bowl of water, water level partway up the lowest block, subtle ripples on the water surface
DETAILS: true-to-reference bottle design and materials, sharp rim-lit metal highlights, realistic water refraction and reflection, cinematic mood
TEXT (EXACT): none visible beyond the bottle's own engraved wordmark
CONSTRAINTS: no watermarks, no extra text, no other objects, no people, exact same bottle design as reference images
OUTPUT: "Output in exactly 3200px x 4000px (4:5 portrait format).
Additional supplied references and layouts
Visual playbook
KAIRN supporting media

Product Packshot
Supplied product or brand reference. Attach this alongside the references named in the campaign prompts. The source PDF does not supply a separate generation prompt for this asset.
Image-first workflow
This supplied PDF contains image prompts only, and its media pack contains no finished video. The generic video steps on its process page do not include a matching motion recipe, so this guide covers the supplied still workflow.
Why these prompts work
The fixed references establish the three asymmetric stacked titanium blocks, warm bronze dropper, precise KAIRN engraving, and the stacked-stone monogram. Each scene then changes a defined set of variables: framing, camera angle, environment, lighting, or colorway. Exact text and negative constraints keep those scene changes from redesigning the product. Use the reference and output instructions inside each prompt rather than relying on a filename or a generic preset.
Review checklist
Before you publish
Before approving a KAIRN result
- Every named reference is attached and the approved logo and product design remain consistent.
- The output dimensions, crop, reference roles, and intended colorway match the selected prompt.
- All exact text is spelled correctly, with no extra logos, stray labels, or watermarks.
- Materials, lighting, reflections, scale, and anatomy remain plausible wherever the prompt calls for realism.
- Every negative constraint and any source-specific edit instruction has been checked.
FAQ
Which image model should I use?+
Use Riverflow 2.5. The source PDF uses a legacy model name; the copyable prompts here use the approved Riverflow name.
Why do the image filenames and frame numbers differ?+
The published frame numbers follow the PDF, while the media pack retains its original filenames. Match by the visible composition and reference role, not the filename number.
Can I use a different product?+
Prepare your own approved logo and product references first, then replace the product-specific identity, exact text, materials, and palette consistently across the prompts.
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