Research

Research and technical writing on building generative AI that holds up in real-world visual production.

The EU AI Act Does Not Count Pixels

Does your AI-generated product image need a label?

Wing Chan

August 7, 2026

Riverflow 2.5

Enhanced multi-edit thinking with custom judging and fonts for harder production tasks.

Wing Chan

June 5, 2026

Riverflow Batch

Large scale, parallel agentic editing with independent AI judging

Wing Chan

May 7, 2026

AI at Enterprise Scale

A new partnership with Propelis to explore scalable, brand-aware content production in CPG.

Oscar Vallance

April 13, 2026

Hype Edit 1 Benchmark

Hype-Edit-1 introduces a new reliability benchmark for frontier image editing models, helping teams compare instruction-following and edit consistency.

Richard Allen

February 2, 2026

Riverflow 2.0

Production-grade image generation and editing for marketing and creative

Wing Chan

February 2, 2026

Riverflow 1.0

Sourceful introduces Riverflow 1, a purpose-built image editing model that raises the bar for reliable branded packaging and marketing workflows across developer and design teams.

Wing Chan

October 14, 2025

2D Artwork Extractor

The world’s first 2D artwork extractor from AI-generated packaging mockups.

Wing Chan

March 21, 2025

Spring 3.5 Release

Sourceful research presents Spring 3.5, a family of packaging specific models including Spring 3.5 Pro and Spring 3.5 Turbo, specifically for highly realistic creative concepting for packaging designers. achieving SOTA results in the packaging design domain.

Wing Chan

March 21, 2025

Tune AI to your brand

We’re working with a small group of high-taste teams to define the future of applied AI for brand asset creation.

Design Partner Programme - working with a small group of early partners.

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