Guide
Build the LUNARA Crescent Bag Campaign
Build the LUNARA crescent bag campaign from locked brand and product references, with 10 complete image prompts and a visual beside every prompt.
- Guides
- Brand Creative Workflows

Examples
Scenes from the Riverflow library

Frame LOGO: Brand Identity

Frame 00: Product Reference Sheet

Frame 01: The Brand Board

Frame 02: Camel Suede, Split Frame

Frame 03: Worn Like Jewelry

Frame 04: The Crescent, On Screen

Frame 05: A Quiet Profile

Frame 06: Held At Arm's Length

Frame 07: Looking Back

Frame 08: Every Material, One Grid

Reference: Product Detail
The workflow
Riverflow workflow
Brand references, product consistency, then campaign scenes
Keep the crescent silhouette, rolled handle, brass knot hardware, chocolate leather, camel suede, and the LUNARA wordmark consistent as the composition, lighting, and setting change.
Product
Prepare and lock the references
Start with the supplied logo and product sheets. Approve the exact branding, geometry, materials, and colorways before generating the campaign.
Image
Generate each scene
Choose Riverflow 2.5, attach every reference named in the selected prompt, then paste the complete prompt. Follow that prompt's output dimensions and composition instructions.
Review
Compare against the approved product
Inspect the wordmark, material finish, proportions, lighting, anatomy where relevant, and exact text. Keep intentional colorway changes while rejecting accidental product changes.
Copy the image prompts
The frame numbers below follow the PDF. Media filenames can use a different numbering system. The source PDFs use legacy model names; this guide uses Riverflow 2.5 for images.
Some PDF footer ratios conflict with the explicit dimensions in the prompt. Preserve the explicit OUTPUT dimensions when reproducing a scene: for example, the triptych requests 1600 × 3840 and the material grid requests 3000 × 3000. Supplied results may use a different canvas.
Visual playbook
LUNARA image prompts

Logo. Brand Identity
The LUNARA wordmark and crescent monogram — reused as reference in every generation
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2048px x 2048px (1:1 square format).
Original prompt
USE CASE: brand board / logo mark
STYLE: refined minimal luxury leathergoods branding — cross between Métier and Mansur Gavriel restraint
SCENE: pure white seamless background, flat graphic design presentation, no shadow, no mockup, no perspective
SUBJECT: logo lockup for fictional brand "LUNARA" — a small elegant crescent-moon arc monogram icon paired with the wordmark, icon positioned above or to the left of the wordmark, balanced and centered
DETAILS: wordmark in a refined modern serif with generous letter-spacing (luxury leathergoods register), crescent icon rendered as a simple clean thin arc echoing a curved hobo-bag silhouette and a knot-shaped brass hardware detail, single ink color, flat vector-clean rendering, generous white margin around lockup
TEXT (EXACT): "LUNARA"
TYPOGRAPHY: elegant modern serif, medium weight, wide tracking, all-caps or title-case
PALETTE: #3B2418
IMPERFECTIONS: none — this is a clean print-ready logo asset
CONSTRAINTS: no watermarks, no extra text, no tagline, no gradients, no drop shadow, no mockup surface, no photographic texture, single flat ink color only
OUTPUT: "Output in exactly 2048px x 2048px (1:1 square format).

0. Product Reference Sheet
Front / Side / Back / Logo & Label + Color
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3600px x 2400px (3:2 landscape format).
Original prompt
USE CASE: product spec sheet
STYLE: clean e-commerce/technical fashion spec-sheet — cross between a luxury leathergoods lookbook page and a factory tech-pack
SCENE: neutral pale grey studio background (#EDEBE6), soft even diffused daylight-balanced studio lighting, consistent shadow direction across all views, flat-lay/product-table presentation
SUBJECT: LUNARA hero bag — a crescent/hobo shaped shoulder bag in deep chocolate brown leather with a soft slouchy curved half-moon silhouette, a rolled top handle, and a signature brass knot-shaped hardware pull/charm on the main zipper. Three views arranged left to right: FRONT view, SIDE view, BACK view, all same scale and lighting
DETAILS: additional LOGO & LABEL close-up inset showing a small embossed or brass-stamped "LUNARA" tag stitched on the interior lining or side seam; COLOR section below with 3 leather/hardware swatches and hex codes displayed as small labeled chips
TEXT (EXACT): "FRONT" / "SIDE" / "BACK" / "LOGO & LABEL" / "COLOR" / "LUNARA"
TYPOGRAPHY: small clean sans-serif uppercase labels, minimal tracking, technical spec-sheet register
PALETTE: #3B2418 (chocolate leather) · #B8814F (camel) · #B8935A (brass hardware)
IMPERFECTIONS: natural leather grain texture, soft realistic creasing on the slouchy body, subtle brass patina on hardware — no artificial gloss
CONSTRAINTS: no model, no hands, no extra props, no watermarks, no illegible text, no distorted hardware geometry, consistent bag proportions and color across all three views, no gradient background
OUTPUT: "Output in exactly 3600px x 2400px (3:2 landscape format).

1. The Brand Board
Cover — the crescent hero bag, isolated and hero-lit This is the supplied isolated product packshot requested by the prompt. The PDF pairs the same prompt with a composed brand-board preview.
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2700px x 3375px (4:5 portrait format).
Original prompt
USE CASE: product packshot
STYLE: clean e-commerce hero packshot, luxury leathergoods
SCENE: neutral pale grey studio background (#EDEBE6), soft even diffused daylight-balanced studio lighting, single ground shadow
SUBJECT: LUNARA hero bag alone, isolated hero 3/4 angle shot showing the crescent/hobo curved silhouette, rolled top handle standing upright, brass knot-shaped hardware pull visible on the zipper
DETAILS: match the exact bag, hardware, and leather from the LUNARA spec sheet and logo references — same chocolate leather #3B2418, same brass hardware #B8935A, same knot shape
TEXT (EXACT): none
IMPERFECTIONS: natural leather grain, soft realistic creasing, subtle brass patina
CONSTRAINTS: no model, no hands, no extra props, no watermarks, no text, no logo overlay, must match reference bag exactly, no gradient background, single clean product only
OUTPUT: "Output in exactly 2700px x 3375px (4:5 portrait format).

2. Camel Suede, Split Frame
The knot hardware worn high on the shoulder , framed twice, season card beneath
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2160px x 2700px (4:5 portrait format).
Original prompt
USE CASE: ad
STYLE: cross between a Brazilian contemporary leathergoods campaign ad and a warm minimalist product ad layout
SCENE: warm beige/cream seamless background, soft warm directional studio light, editorial ad composition with a layered split-frame photo treatment
SUBJECT: a split-frame composition — a smaller cropped inset photo overlapping the top-left of a larger full photo, both showing the SAME scene: a dark-haired model seen from behind/side turning her head toward camera, wearing the LUNARA hero bag in camel suede (crescent/hobo silhouette, same knot-shaped brass hardware pull) worn high on one shoulder, paired with a ribbed cream knit skirt
DETAILS: camel suede leather finish #B8814F matching LUNARA product references exactly, same knot hardware and rolled handle, warm skin tones, soft directional light casting gentle shadow, below the photos a clean text card on cream background with the LUNARA wordmark logo bottom-left, small caps "FALL 25-26" top-right, and body copy below reading "RICH WARM TONES, BOLD TEXTURE, AND THAT NATURAL TOUCH THAT MAKES ALL THE DIFFERENCE. ONLY AT LUNARA."
TEXT (EXACT): "LUNARA" / "FALL 25-26" / "RICH WARM TONES, BOLD TEXTURE, AND THAT NATURAL TOUCH THAT MAKES ALL THE DIFFERENCE. ONLY AT LUNARA."
TYPOGRAPHY: clean modern sans-serif for body copy and season tag, LUNARA wordmark exactly as brand logo reference
IMPERFECTIONS: natural suede texture nap, soft fabric knit texture, subtle brass patina
CONSTRAINTS: no watermarks, no other brand names or logos, must match LUNARA bag and hardware exactly to references, no gradient background, no illegible text
OUTPUT: "Output in exactly 2160px x 2700px (4:5 portrait format).

3. Worn Like Jewelry
A hand, the bag, and an arm — three close-ups built around the same knot hardware
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 1600px x 3840px (vertical triptych portrait format).
Original prompt
USE CASE: editorial photo
STYLE: cross between a luxury leathergoods lookbook and a warm minimalist fashion moodboard triptych
SCENE: cream/ivory seamless background throughout, warm soft editorial studio lighting, consistent warm color grading across all three stacked photos
SUBJECT: vertical single-column triptych of 3 stacked photos — (1) top: extreme close-up profile of a dark-skinned model's hand raised near her chin/ mouth, wearing chunky gold rings on multiple fingers; (2) middle: a model's torso and legs in tailored black trousers and black blazer, holding the LUNARA hero bag (chocolate leather crescent/hobo silhouette with brass knot-shaped hardware pull) at her side by its rolled handle; (3) bottom: cropped close-up of a model's bare shoulder and upper arm with a chunky gold cuff bracelet, a black-and-white striped round clutch tucked under the arm, dark skin tone, black fabric strap visible
DETAILS: same chocolate leather #3B2418 and brass hardware #B8935A as LUNARA product references, bag proportions and knot hardware must match exactly, warm skin tones, gold jewelry with soft specular highlights, each of the 3 photos separated by a thin cream margin stacked vertically
IMPERFECTIONS: natural skin texture, soft fabric creasing, subtle brass patina on hardware
CONSTRAINTS: no watermarks, no extra text, no logos other than LUNARA hardware, no distorted hands, no distorted hardware geometry, must match the LUNARA bag exactly to references, no gradient background
OUTPUT: "Output in exactly 1600px x 3840px (vertical triptych portrait format).

4. The Crescent, On Screen
Held up to camera — the product page, the price, the swatches
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2160px x 2700px (4:5 portrait format).
Original prompt
USE CASE: ad
STYLE: hyperrealistic phone-in-hand product ad, shallow depth of field, cross between an unboxing-style UGC ad and a clean ecommerce screenshot mockup
SCENE: softly blurred neutral interior background, natural window light, extreme foreground focus on a hand holding up a smartphone toward camera, a second person blurred in the background casually drinking from a glass bottle
SUBJECT: a hand holding an iPhone up to camera, screen sharp and in focus, displaying a LUNARA ecommerce product page: "LUNARA" wordmark centered at top, a clean product photo of the LUNARA crescent hobo bag in chocolate leather centered on the screen, price "$228" with a struck-through original price above it, product title "Luna Crescent Bag" below, a row of small color swatch circles (chocolate, camel, brass/tan, cream, black) under the title, and a small line of material text "Full-grain leather" at the bottom
DETAILS: chocolate leather #3B2418 and brass knot hardware #B8935A matching LUNARA product references exactly on the phone-screen product photo, realistic phone screen reflections and glare, sharp phone edge and screen bezel, blurred background figure holds a clear glass bottle with visible condensation
TEXT (EXACT): "LUNARA" / "$228" / "Luna Crescent Bag" / "Full-grain leather"
TYPOGRAPHY: clean modern serif wordmark matching the LUNARA logo reference exactly, minimal sans-serif for price and product details, ecommerce-clean layout
IMPERFECTIONS: real skin texture and pores on the hand, natural fingernail imperfections, authentic phone screen glare and micro-reflections, soft realistic background blur (bokeh), fine natural grain — this must read as a real photograph, not a render
CONSTRAINTS: no watermarks, no other brand names, must match LUNARA bag, hardware and logo exactly to references, no illegible text, no distorted hand or fingers, phone screen content must stay flat and legible despite the angle
OUTPUT: "Output in exactly 2160px x 2700px (4:5 portrait format).

5. A Quiet Profile
Gold rings and dotted jewels catch the light while the crescent bag leads the frame
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2160px x 2700px (4:5 portrait format).
Original prompt
USE CASE: editorial photo
STYLE: cross between a luxury leathergoods campaign close-up and a shallow-depth-of-field beauty editorial
SCENE: warm beige/cream seamless studio background, soft warm directional light, extreme shallow depth of field creating strong foreground-to-background layering
SUBJECT: extreme foreground — an out-of-focus corner of the LUNARA chocolate leather hero bag with its brass knot hardware, cropped tight at the bottom edge of frame, softly blurred; middle-ground and in sharp focus — a close-up profile portrait of a model with short dark hair, wearing a chunky gold cuff bracelet on her raised hand near her chin, gold dotted face jewels along her cheekbone, wearing an orange and cream striped top
DETAILS: chocolate leather #3B2418 and brass hardware #B8935A matching LUNARA product references exactly for the foreground bag element, warm skin tones, soft directional studio light, strong bokeh separation between foreground bag and sharp model focus
IMPERFECTIONS: natural skin texture, soft fabric texture on top, subtle brass patina, realistic shallow depth of field blur falloff
CONSTRAINTS: no watermarks, no extra text, no distorted hands, no distorted hardware geometry, foreground bag must match LUNARA references exactly, no gradient background
OUTPUT: "Output in exactly 2160px x 2700px (4:5 portrait format).

6. Held At Arm's Length
The bag blurred into the foreground while the full look holds focus behind it
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2160px x 2700px (4:5 portrait format).
Original prompt
USE CASE: editorial photo
STYLE: cross between a luxury leathergoods campaign and a layered shallow-depth-of-field fashion editorial
SCENE: warm beige seamless studio background, soft warm directional studio light, strong foreground-midground-background layering with shallow depth of field
SUBJECT: extreme foreground — a softly blurred out-of-focus LUNARA chocolate leather hero bag hanging from an unseen hand at the very edge of frame, large and close to camera; sharp focus behind it — a full-body model standing confidently in an orange and white vertically striped satin top and cream wide-leg trousers, one hand on hip
DETAILS: chocolate leather #3B2418 and brass knot hardware #B8935A matching LUNARA product references exactly on the foreground bag, warm skin tones, soft directional studio light, strong bokeh separation creating depth
IMPERFECTIONS: natural fabric creasing, subtle brass patina, realistic shallow depth of field blur falloff
CONSTRAINTS: no watermarks, no extra text, no distorted hardware geometry, foreground bag must match LUNARA references exactly, no gradient background
OUTPUT: "Output in exactly 2160px x 2700px (4:5 portrait format).

7. Looking Back
The strap crosses the frame as she looks back over her shoulder
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 2160px x 2700px (4:5 portrait format).
Original prompt
USE CASE: editorial photo
STYLE: cross between a luxury leathergoods campaign and a shallow-depth-of-field back-view fashion editorial
SCENE: warm beige seamless studio background, soft warm directional studio light, strong foreground-to-background layering with shallow depth of field
SUBJECT: extreme foreground — a softly blurred out-of-focus LUNARA chocolate leather hero bag strap crossing diagonally close to camera at the bottom corner of frame; sharp focus behind it — a back-view close-up of a model with dark hair looking back over her shoulder, wearing an orange and white striped smocked/textured top, cream trousers
DETAILS: chocolate leather #3B2418 and brass knot hardware #B8935A matching LUNARA product references exactly on the foreground strap, warm skin tones, soft directional studio light, strong bokeh separation creating depth
IMPERFECTIONS: natural skin texture, soft fabric smocking texture, subtle brass patina, realistic shallow depth of field blur falloff
CONSTRAINTS: no watermarks, no extra text, no distorted hardware geometry, foreground bag strap must match LUNARA references exactly, no gradient background
OUTPUT: "Output in exactly 2160px x 2700px (4:5 portrait format).

8. Every Material, One Grid
Hardware, leather , raffia, and the finished look — the whole material story in nine frames
Use when: Use Riverflow 2.5 with the references and output instructions below. Output in exactly 3000px x 3000px (1:1 grid format).
Original prompt
USE CASE: brand board / editorial photo
STYLE: cross between a warm minimalist fashion moodboard grid and a leathergoods product editorial
SCENE: consistent cream/blush background across all 9 cells, thin cream grid margins between cells, warm soft daylight-balanced studio lighting, 3x3 grid layout
SUBJECT: a 3x3 photo grid, arranged left to right top to bottom — (1) close-up of the LUNARA bag's rolled leather handle and shoulder strap detail; (2) text card reading "DEFINED BY LEATHER" / "KNOT HARDWARE" / "THE LUNARA CRESCENT BAG"; (3) the LUNARA hero bag in a natural woven raffia/straw finish, crescent silhouette, product-only shot; (4) extreme close-up of chocolate leather grain texture; (5) extreme close-up of camel suede texture; (6) full studio shot of a model in a neutral cream outfit holding the LUNARA chocolate leather hero bag; (7) macro close-up of the brass knot-shaped hardware pull, styled like a jewelry macro; (8) text card reading "NEW IN" / "LUNARA COLLECTION"; (9) cropped back-view close-up of a model wearing the LUNARA bag crossbody
DETAILS: bag proportions, knot hardware, and leather colors must match LUNARA product references exactly (#3B2418 chocolate, #B8814F camel, #B8935A brass), clean sans-serif typography for text cards, consistent warm color grading across all 9 cells
TEXT (EXACT): "DEFINED BY LEATHER" / "KNOT HARDWARE" / "THE LUNARA CRESCENT BAG" / "NEW IN" / "LUNARA COLLECTION"
TYPOGRAPHY: clean modern sans-serif, minimal tracking, small caps for labels
IMPERFECTIONS: natural leather and suede grain, soft raffia weave texture, subtle brass patina
CONSTRAINTS: no watermarks, no other brand names, must match LUNARA bag and hardware exactly to references, no illegible text, no gradient background
OUTPUT: "Output in exactly 3000px x 3000px (1:1 grid format).
Additional supplied references and layouts
Visual playbook
LUNARA supporting media

Product Detail
Supplied product or brand reference. Attach this alongside the references named in the campaign prompts. The source PDF does not supply a separate generation prompt for this asset.
Image-first workflow
This supplied PDF contains image prompts only, and its media pack contains no finished video. The generic video steps on its process page do not include a matching motion recipe, so this guide covers the supplied still workflow.
Why these prompts work
The fixed references establish the crescent silhouette, rolled handle, brass knot hardware, chocolate leather, camel suede, and the LUNARA wordmark. Each scene then changes a defined set of variables: framing, camera angle, environment, lighting, or colorway. Exact text and negative constraints keep those scene changes from redesigning the product. Use the reference and output instructions inside each prompt rather than relying on a filename or a generic preset.
Review checklist
Before you publish
Before approving a LUNARA result
- Every named reference is attached and the approved logo and product design remain consistent.
- The output dimensions, crop, reference roles, and intended colorway match the selected prompt.
- All exact text is spelled correctly, with no extra logos, stray labels, or watermarks.
- Materials, lighting, reflections, scale, and anatomy remain plausible wherever the prompt calls for realism.
- Every negative constraint and any source-specific edit instruction has been checked.
FAQ
Which image model should I use?+
Use Riverflow 2.5. The source PDF uses a legacy model name; the copyable prompts here use the approved Riverflow name.
Why do the image filenames and frame numbers differ?+
The published frame numbers follow the PDF, while the media pack retains its original filenames. Match by the visible composition and reference role, not the filename number.
Can I use a different product?+
Prepare your own approved logo and product references first, then replace the product-specific identity, exact text, materials, and palette consistently across the prompts.
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