We’re building AI with an eye for creative

Riverflow is an AI platform built for visual production at scale, built by Sourceful.

As brands are asked to produce more visual content than ever, most AI systems optimise for volume and novelty - not for quality, consistency, or brand integrity. The result is content that looks generated, blends into sameness, and often can’t be used without significant rework.

At Sourceful, we have spent years doing the hard work of applying AI to real consumer packaging and brand systems - trying to get AI to a place where it can reliably produce designs for physical goods.

That experience shaped Riverflow: we don’t optimise for novelty or speed alone, but for outputs that stay true to a brand, hold up in production, and can be used every day by creative teams.

We’re engineers focused on quality, with deep consumer product experience, building applied AI for brands that care how their work looks - not just that it exists.

We’re proudly based in Manchester, UK, and backed by Index Ventures, Eka, Coatue, Venrex, and others.