Guide
Replicate the Riverflow NOCCIA Carousel
A copy-ready prompt guide for recreating Riverflow's NOCCIA carousel, including eight image concepts and three image-to-video animations.
- Guides
- Brand Creative Workflows
Examples
Scenes from the Riverflow library
Frame 1: Cover - Riverflow x NOCCIA Prompts
Frame 2: The Pull - Spoon Reveal
Frame 3: The Stack - Four Jars
Frame 4: The Croissant - Dip and Drizzle
Frame 5: The Pour - Over Brownie Stack
Frame 6: Hero Packshot
Frame 7: Held Jar - Cascading Cream
Frame 8: Closer - Comment Prompts
The process
Build the product reference first, then create the still images, and only animate approved frames. This order gives every shot the same jar shape, label, colors, and packaging text.
Riverflow workflow
Product first, then image, then motion
Bring finished branding rather than placeholders. The clean studio packshot you approve in the first phase becomes the reference image used throughout the carousel.
Product
Create the reference packshot
Bring the finished logo, label design, colors, and packaging text into Riverflow. Generate a clean studio packshot with the exact label applied to the jar, then lock that image as the reference.
Images
Generate each still
Open Riverflow's image generator, choose riverflow-2.5, attach the approved reference image, paste one of the prompts below, set the output to vertical 4:5, and generate.
Review
Approve the first frame
Check the jar shape, matte black lid, dark wraparound label, gold NOCCIA wordmark, hazelnut emblem, 220g text, product count, composition, and crop before moving on.
Video
Add motion
Bring an approved still into Riverflow's video generator, choose Seedance 2.0, set the image as the start frame, paste the matching motion prompt, choose a 6-second vertical 4:5 output, and generate.
Eight riverflow-2.5 image concepts
Visual playbook
The eight-frame NOCCIA carousel
Every frame starts from the same approved NOCCIA packshot and uses a vertical 4:5 output. Frame 8 also needs a manual compositing step after its background is generated.
1. Cover - Riverflow x NOCCIA Prompts
The jar becomes the product hero on an aged editorial poster with an oversized distressed wordmark.
Use when: Use riverflow-2.5 with the approved NOCCIA reference image and a vertical 4:5 output.
Prompt cue
An editorial magazine-style COVER poster, aged vintage-paper aesthetic. The whole page looks like an old, worn printed sheet: warm cream / dusty rosa-palo paper with subtle grain, faint aging stains and foxing, slightly distressed print texture, gently worn edges. Use the exact hazelnut-cocoa spread jar from the reference image (dark wraparound label, big gold "NOCCIA" wordmark, matte black lid) as the centered product hero, unchanged and razor sharp. Behind and around the jar, an ENORMOUS lowercase serif wordmark "prompts" spans the full width in distressed dark cocoa-brown ink, partly overlapped by the jar. Small crisp black editorial type: thin corner registration / crop marks in all four corners, and scattered micro-labels reading "GENERATED THROUGH PROMPTS", "RIVERFLOW VISUAL CAMPAIGN", "GOURMET PRODUCTION STUDY", "EDITORIAL COMPOSITION ARCHIVE", "VISUAL DIRECTION SYSTEM", "FUTURE ADVERTISING ARCHIVE". IMPORTANT: keep the TOP-RIGHT corner area clean and empty (only the thin corner crop mark there, no stamp, no seal, no circle). Along the bottom, inside square brackets, a footer line: "GENERATED BY RIVERFLOW MADE IN 2026 NO CAMERA. NO REAL SHOOT. ONLY PROMPTS." High-end art-direction, immaculate composition, photorealistic product, all text crisp and perfectly legible with correct spelling. 4:5 vertical.
2. The Pull - Spoon Reveal
A spoon lifts a thick glossy swirl from the open jar under hard direct flash.
Use when: Use riverflow-2.5 with the approved NOCCIA reference image and a vertical 4:5 output.
Prompt cue
Ultra-premium cinematic commercial food photograph, HARD DIRECT ON-CAMERA FLASH look: crisp bright specular highlights, punchy high contrast, hard-edged flash shadows. Feature the EXACT NOCCIA hazelnut-cocoa spread jar from the reference image (dark wraparound label, big gold "NOCCIA" wordmark) kept identical, lid off, open, razor-sharp and perfectly in focus. TWO hands in frame: the left hand grips the jar LOW at its very base, cupping the bottom so it does NOT cover the label or branding; the right hand holds a spoon lifting a thick glossy swirl of dark cocoa-hazelnut spread up out of the open jar, with a rich sheen and a thin trailing thread. The hands are slightly out of focus in the near foreground while the jar and its NOCCIA label stay tack-sharp. IMPORTANT - the background is NOT an empty neutral wall: a rich but tidy, heavily BLURRED cocoa-world context in warm rosa-palo and cacao tones - softly out-of-focus whole hazelnuts, cocoa nibs, a broken piece of dark chocolate, a wooden board, melting into creamy bokeh, appetizing and on-theme, clean (not messy). Off-center rule-of-thirds composition. Appetizing, glossy, high-end editorial advertising, photorealistic, crisp perfectly legible label with correct spelling. 4:5 vertical.
3. The Stack - Four Jars
Four identical jars form a playful vertical tower on white tiles.
Use when: Use riverflow-2.5 with the approved NOCCIA reference image and a vertical 4:5 output.
Prompt cue
Editorial commercial product photograph, playful stacked-jars composition, HARD DIRECT ON-CAMERA FLASH: crisp bright specular highlights, punchy high contrast, hard-edged flash shadows. Show a neat vertical tower of FOUR jars of NOCCIA hazelnut-cocoa spread, all taken from the reference image. CRITICAL CONSISTENCY: every jar must be EXACTLY the same size and shape and carry the IDENTICAL label - matte black lid, dark wraparound label, the SAME big gold serif "NOCCIA" wordmark, the same "HAZELNUT COCOA SPREAD" line, the same little gold hazelnut emblem, and the same "220g" - no variation in size, text, or spelling between jars. Three jars are stacked; a hand enters from the upper right holding the fourth identical jar tilted, gripping it by its black lid, about to place it on top. The jars stand on a clean white square-tiled surface. Background: NOT an empty wall - a warm rosa-palo scene with softly BLURRED cocoa-world context (a few out-of-focus whole hazelnuts and chunks of dark chocolate scattered on the tiles and a blurred bowl behind), on-theme and tidy. Hard flash casts hard-edged shadows. All labels crisp and perfectly legible with correct spelling. High-end, photorealistic, appetizing. 4:5 vertical.
4. The Croissant - Dip and Drizzle
A croissant rises from the open jar with a glossy thread of spread.
Use when: Use riverflow-2.5 with the approved NOCCIA reference image and a vertical 4:5 output.
Prompt cue
Editorial commercial food photograph recreating a croissant-dipping shot, HARD DIRECT ON-CAMERA FLASH: crisp bright highlights, punchy high contrast, hard-edged flash shadow. A person seen from the chest, wearing a soft dusty rosa-palo pink sweater against a matching pink background. Their lower hand cups and holds the EXACT open NOCCIA hazelnut-cocoa spread jar from the reference image (dark wraparound label, big gold "NOCCIA" wordmark, no lid) from below, so the label stays fully visible and legible. Their upper hand dips a golden, flaky buttery croissant into the jar and lifts it, with a thick glossy thread of dark cocoa-hazelnut spread drizzling from the croissant down into the jar. The NOCCIA jar and label are sharp and perfectly legible in the center. Hard flash lighting, appetizing, glossy, photorealistic, high-end editorial, correct spelling. 4:5 vertical.
5. The Pour - Over Brownie Stack
A tilted jar pours a thick ribbon of spread over glossy chocolate cake.
Use when: Use riverflow-2.5 with the approved NOCCIA reference image and a vertical 4:5 output.
Prompt cue
Ultra-premium cinematic commercial food photograph, HARD DIRECT ON-CAMERA FLASH look: crisp bright specular highlights, punchy high contrast, hard-edged flash shadow. Feature the EXACT NOCCIA hazelnut-cocoa spread jar from the reference image (dark wraparound label, big gold "NOCCIA" wordmark, open, no lid) kept identical and razor-sharp, held tilted by a hand at its base (not covering the label), pouring a thick glossy ribbon of dark cocoa-hazelnut spread that drips down onto a small, super-appetizing stack of glossy chocolate cake below. The falling ribbon is caught mid-air, thick and shiny. IMPORTANT - the background is NOT an empty neutral wall: a rich but tidy, heavily BLURRED cocoa-world context in warm rosa-palo and cacao tones - softly out-of-focus whole hazelnuts, cocoa nibs, chunks of dark chocolate, a wooden board, melting into creamy bokeh, appetizing and on-theme, clean (not messy). The NOCCIA jar and label are clearly visible and sharp at the top of the frame; the chocolate cake sits just below. Appetizing, glossy, high-end editorial food advertising, photorealistic, crisp perfectly legible NOCCIA label with correct spelling. 4:5 vertical.
6. Hero Packshot
An off-center hero jar sits inside a warm, softly blurred cocoa world.
Use when: Use riverflow-2.5 with the approved NOCCIA reference image and a vertical 4:5 output.
Prompt cue
Ultra-premium cinematic commercial food photograph of the EXACT NOCCIA hazelnut-cocoa spread jar from the reference image (dark wraparound label, big gold "NOCCIA" wordmark, matte black lid) kept identical, tack-sharp and perfectly in focus, placed OFF-CENTER on the right third (rule of thirds). Lighting: HARD DIRECT ON-CAMERA FLASH - crisp bright specular highlights, punchy high contrast, hard-edged flash shadows. IMPORTANT - the background is NOT an empty neutral wall: build a rich but tidy, heavily BLURRED cocoa-world context behind the jar in warm rosa-palo and cacao tones - softly out-of-focus whole hazelnuts, scattered cocoa nibs, a broken piece of dark chocolate, a wooden spoon with a curl of cocoa spread, all far back and melting into creamy bokeh, appetizing and on-theme, clean (not messy or spilled) but full of life. In the extreme foreground, very heavily out of focus, a single whole hazelnut and the rounded tip of a small wooden spoon peek in, framing the jar without covering the label. Shallow depth of field, product razor-sharp while foreground and background fall away into bokeh. Dusty rosa-palo pink palette overall. High-end editorial advertising, glossy, photorealistic, crisp perfectly legible label with correct spelling. 4:5 vertical.
7. Held Jar - Cascading Cream
The jar is held aloft like a luxury beauty product while glossy spread cascades over its rim.
Use when: Use riverflow-2.5 with the approved NOCCIA reference image and a vertical 4:5 output.
Prompt cue
Ultra-premium editorial commercial product photograph, same art-direction style as a luxury Byredo hand-soap ad: clean, minimal, dramatic side lighting, hard shadow. Background is a soft studio gradient going from clean WHITE at the top to a very light dusty rosa-palo at the bottom - NOT vintage paper, NOT only pink, genuinely white/light overall, like a premium beauty-brand sweep. A single bare hand enters from the bottom of frame, palm up, cupping and holding up the EXACT NOCCIA hazelnut-cocoa spread jar (dark wraparound label, big gold "NOCCIA" wordmark, "HAZELNUT COCOA SPREAD", gold hazelnut emblem, "220g", black lid) kept perfectly identical to the reference, floating centered vertically in the frame. Thick, glossy dark cocoa-hazelnut spread overflows and cascades down over the rim and shoulders of the open jar like rich melted ganache, dripping down the sides in smooth glossy ribbons, echoing how foam overflows a soap bottle. Above the jar, small droplets/specks of chocolate are frozen mid-air as if flicked upward, catching hard specular highlights. The hand and lower forearm are glossy with a light chocolate sheen. Razor-sharp focus on the jar and label, soft dramatic falloff to the background. Minimal, high-end, editorial beauty-campaign aesthetic, cacao-brown and gold accents against the white/rosa-palo gradient. Crisp perfectly legible label with correct spelling. 4:5 vertical.
8. Closer - Comment Prompts
Five blurred jars create a graphic oxblood-red background for a manually composited torn-paper callout.
Use when: Generate the background in riverflow-2.5 at vertical 4:5, then add the card in an image editor. This is not yet a single paste-and-generate frame.
Prompt cue
Bold editorial commercial product photograph, HARD DIRECT ON-CAMERA FLASH: crisp punchy specular highlights, hard-edged dramatic graphic drop-shadows cast on the background, high contrast. Background is a saturated deep oxblood-red / cherry-red studio surface filling the entire frame, with a subtle worn paper-like texture and faint fold-crease lines. FIVE jars of NOCCIA hazelnut-cocoa spread (the EXACT jar from the reference image) are laid on their sides at dramatic diagonal tilted angles, scattered across the whole frame, some bleeding off the edges, overlapping loosely, each casting a strong hard-edged black shadow onto the red surface from the direct flash. The jars are rendered with a soft shallow-depth-of-field blur, consistent blur amount on all five, moody and graphic. No text overlay, no card. Editorial, bold, high-contrast, magazine-cover energy. 4:5 vertical.
Create it in Riverflow
Frame 8 manual compositing step
Use this structure to turn the strategy into a specific creative brief that keeps the product accurate and the scene useful.
- 1
Generate the background
Use the Frame 8 riverflow-2.5 prompt above to produce the five-jar oxblood-red background without text or a card.
- 2
Build the card
Cut a torn-paper card with an irregular edge, paper-grain texture, and a gold keyline.
- 3
Add the headline
Set COMMENT PROMPTS - FOR THE FULL GUIDE in the Riverflow brand typefaces, then composite the card over the blurred jars.
Three Seedance 2.0 motion prompts
Use each matching approved still as the first frame. Choose Seedance 2.0, a 6-second duration, and a vertical 4:5 format.
Model examples
The finished NOCCIA animations
These are the final Seedance 2.0 outputs created from the approved spoon-reveal, croissant, and held-jar stills.
Video
The Pull - Spoon Reveal
The spoon slowly pulls a glossy peak of cocoa-hazelnut cream from the jar.
Video
The Croissant - Dip and Drizzle
The croissant lifts as a fine ribbon of cocoa-hazelnut cream drizzles back into the jar.
Video
Held Jar - Cascading Cream
The camera pushes in and partially orbits the held jar as glossy droplets move around it.
Create it in Riverflow
Animation 1: The Pull - 6 seconds
Use this structure to turn the strategy into a specific creative brief that keeps the product accurate and the scene useful.
- 1
Start frame
Use Frame 2, The Pull - Spoon Reveal.
- 2
Model
Choose Seedance 2.0, set a 6-second duration, and keep the output vertical 4:5.
Example prompt
The spoon pulls a thick glossy peak of cocoa-hazelnut cream up out of the jar, then sinks back down, the surface folding softly over the metal before it rises again slowly, stretching a smooth curling tip that catches hard specular highlights, a thin fine thread spiraling back down onto the cream below. Ultra appetizing food energy, dense and glossy, natural drips, hard flash sparkle on the cream, cinematic slow reveal of texture and shine. Camera locked, completely static - the product stays perfectly sharp throughout.
Create it in Riverflow
Animation 2: The Croissant - 6 seconds
Use this structure to turn the strategy into a specific creative brief that keeps the product accurate and the scene useful.
- 1
Start frame
Use Frame 4, The Croissant - Dip and Drizzle.
- 2
Model
Choose Seedance 2.0, set a 6-second duration, and keep the output vertical 4:5.
Example prompt
The hand lifts the dipped croissant clear of the jar, a thin glossy thread of cocoa-hazelnut cream stretching taut then breaking, drizzling down in a slow fine ribbon back into the open jar. Sensual, unhurried pacing, soft hard-flash highlights on the glossy cream, natural drip physics, appetizing close texture. Camera locked in the same low framing throughout - no upward tilt, no reveal of the face at any point.
Create it in Riverflow
Animation 3: Held Jar - 6 seconds
Use this structure to turn the strategy into a specific creative brief that keeps the product accurate and the scene useful.
- 1
Start frame
Use Frame 7, Held Jar - Cascading Cream.
- 2
Model
Choose Seedance 2.0, set a 6-second duration, and keep the output vertical 4:5.
Example prompt
Extreme worm's-eye low angle, camera starting beneath the hand, looking straight up at the silhouette of the jar held aloft against the soft white-to-rosa-palo gradient, droplets suspended above catching the light. Camera performs a slow natural push-in while rising slightly, gliding closer to the jar as if approaching an offering. Push-in resolves into a slow partial orbit around the floating jar, roughly 110 degrees, staying close, the gold NOCCIA wordmark sweeping into raking hard-flash light as the camera circles. The hand rotates the jar slowly in the opposite direction, a few degrees at a time, the cream coating the rim catching the light differently as it turns. A few droplets above the rim drift outward in a slow, weightless arc - orbiting gently around the jar's neck for a beat, catching hard specular highlights - before curving back down and landing on the cream at the rim. Camera resolves into a final tight push-in on the glass and label as the last droplet settles, orbit and rotation both coming to rest together. Product stays perfectly sharp throughout, hard direct flash specular highlights updating naturally with the rotation and orbit. Natural smooth droplet physics, no jitter, no morphing of the jar or label.
Review checklist
Before you publish
Before generating the next frame
- The matte black lid, dark wraparound label, gold NOCCIA wordmark, HAZELNUT COCOA SPREAD line, hazelnut emblem, and 220g text match the approved reference.
- Every repeated jar has the same size, shape, label, and spelling.
- Hands hold the jar without covering the label or branding.
- The requested product count, props, background, and rule-of-thirds placement are correct.
- The frame uses the specified hard-flash treatment, focus hierarchy, dusty rosa-palo and cacao palette, and vertical 4:5 crop.
- The selected still is approved before it becomes a Seedance 2.0 start frame.
- During animation, the camera follows the prompt and the jar and label remain sharp, stable, and free from jitter or morphing.
Why the prompts work
The prompts establish a repeatable campaign system before they describe individual scenes. The same finished packshot anchors every generation, while the repeated label details protect the NOCCIA wordmark, product line, emblem, weight, jar shape, and lid from drifting between frames.
Each image prompt then controls product count, hand position, supporting ingredients, lighting, focus, palette, and crop. The motion prompts add temporal constraints: they state what moves, how the camera behaves, how the spread drips, and what must remain fixed. That specificity leaves room for appetizing motion without sacrificing the product identity.
FAQ
What should I prepare before using these prompts?+
Finish the logo, label design, colors, and packaging text, then generate and approve one clean studio packshot. Use that exact packshot as the reference image for every frame.
Which model should I use for the still images?+
Use riverflow-2.5 in Riverflow's image generator, attach the approved NOCCIA packshot, and set the output to vertical 4:5.
Which frames have motion prompts?+
Frame 2, The Pull; Frame 4, The Croissant; and Frame 7, Held Jar each have a matching 6-second Seedance 2.0 motion prompt.
Can Frame 8 be generated in one step?+
Not yet. Generate the five-jar background with riverflow-2.5, then manually composite the torn-paper card, gold keyline, and Riverflow headline over it.
Why do the product details repeat in every prompt?+
Each prompt is designed to work independently. Repeating the product constraints keeps the jar shape, label, text, and branding consistent when you paste a single prompt into a new generation.
Start creating
Get started with on-brand visuals
Turn guide ideas into product-accurate creative in Riverflow, using your brand, products, scenes, styles, and channel crops from the start.
