Lifestyle Photography
A practical guide to lifestyle product photography for ecommerce teams, covering scenes, props, composition, authenticity, and production workflows.
Jake Cleaver
May 1, 2026
About the author
Jake leads Product and Design at Sourceful and Riverflow. A creative leader, former software engineer, and product owner, he focuses on how AI can help scale a brand's creative DNA. As a creative, Jake helps Riverflow bridge the gap between rapid model improvements and the real human-level performance brands need from production creative.
Expertise
- Product and design systems
- Creative direction
- Brand DNA at scale
- Human-level AI creative quality
- Product photography workflows
Guides by Jake
Practical Riverflow guides where Jake brings their experience to AI product photography, ecommerce creative, and production workflows.
Lifestyle Photography
Hero Shots
A practical guide to product hero shots, including composition, use cases, creative direction, channel planning, and review checklists for brand teams.
Jake Cleaver
May 1, 2026
Flat Lay Photography
A practical guide to flat lay product photography, with composition tips, prop guidance, shot list ideas, and approval checklists for brand teams.
Jake Cleaver
May 1, 2026
Detail Photography
A practical guide to detail product photography, including what to shoot, how to prioritize details, and how to review close-up product images.
Jake Cleaver
May 1, 2026
Product-in-Hand
A practical guide to product-in-hand photography, covering scale, hand styling, composition, category examples, and review checklists for brand teams.
Jake Cleaver
May 1, 2026
UGC-Style Photography
A practical guide to UGC-style product photography for paid social, creator-style landing pages, product education, and brand-safe content testing.
Jake Cleaver
May 1, 2026
Fragrance Photography
Practical fragrance product photography ideas for PDPs, scent storytelling, launch campaigns, gift sets, and paid social ads.
Jake Cleaver
May 1, 2026
Jewellery Photography
Practical jewellery product photography ideas for rings, necklaces, earrings, bracelets, PDP galleries, gifting campaigns, and ads.
Jake Cleaver
May 1, 2026
Candle Photography
Practical candle product photography ideas for PDP galleries, scent stories, home styling, gift sets, seasonal campaigns, and ads.
Jake Cleaver
May 1, 2026
Remove Backgrounds
A practical guide to removing product photo backgrounds while preserving product edges, shadows, labels, and ecommerce usability.
Jake Cleaver
May 1, 2026
Product to Lifestyle
A practical guide to transforming product photos into lifestyle images that feel on-brand, useful, and accurate for ecommerce campaigns.
Jake Cleaver
May 1, 2026