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Wing Chan

Co-Founder of Sourceful & Riverflow

About the author

Wing is Co-Founder of Sourceful and Riverflow. He was formerly CMO and CTO of The Hut Group (THG PLC), where he helped grow the business to more than $1B in revenue. He studied Computer Science at Cambridge and leads R&D for Riverflow's models and platform, with deep category experience across health and beauty, supplements, nutrition, and apparel.

Expertise

  • AI image model R&D
  • Product detail accuracy
  • Health and beauty ecommerce
  • Supplements and nutrition
  • Apparel creative production

Guides by Wing

Practical Riverflow guides where Wing brings their experience to AI product photography, ecommerce creative, and production workflows.

Modern Skincare Collection public scene for Skincare Product Photography Ideas

Skincare Photography

Practical skincare product photography ideas for ecommerce teams planning PDP images, ads, launch campaigns, and on-brand creative.

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Wing Chan

May 1, 2026

Modern Haircare Lineup public scene for Haircare Product Photography Ideas

Haircare Photography

Haircare product photography ideas for ecommerce teams creating PDP images, routine shots, styling visuals, ads, and campaign creative.

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Wing Chan

May 1, 2026

Pastel Makeup Lineup public scene for Makeup Product Photography Ideas

Makeup Photography

Practical makeup product photography ideas for PDPs, shade ranges, texture shots, launch campaigns, and ad creative.

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Wing Chan

May 1, 2026

Plant Protein Hero public scene for Supplement Product Photography Ideas

Supplement Photography

Practical supplement product photography ideas for PDPs, wellness routines, ingredient visuals, bundles, subscriptions, and ads.

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Wing Chan

May 1, 2026

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Apparel Photography

Practical apparel product photography ideas for PDP galleries, flat lays, detail shots, styling scenes, launch campaigns, and ads.

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Wing Chan

May 1, 2026

Elegant Jewelry Closeup public scene for How to Upscale Product Images Without Losing Detail

Upscale Images

A practical guide to upscaling product images for ecommerce teams that need sharper assets without sacrificing product accuracy.

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Wing Chan

May 1, 2026

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Product Consistency

A practical guide to keeping products consistent in AI images, from source references and prompts to review workflows and campaign exports.

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Wing Chan

May 1, 2026

Macro product detail image for fixing AI product photo inaccuracies

Fix Product Details

A practical guide to fixing degraded labels, broken artwork, and small product detail errors in AI-generated ecommerce images.

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Wing Chan

May 2, 2026

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Production-Ready AI

A practical guide to production-ready AI creative for ecommerce teams that need usable brand assets, not just interesting generations.

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Wing Chan

May 1, 2026