Ecommerce Ad Examples
A practical guide to ecommerce ad creative examples that help brands turn product context into clearer, more useful campaigns.
Richard Allen
May 1, 2026
About the author
Richard leads Data and Growth at Sourceful and Riverflow. He was previously a senior data expert at The Hut Group (THG PLC), focusing on Beauty and THG Ingenuity, which worked with hundreds of global brands and retailers on growth. He combines data-driven marketing, ecommerce channel knowledge, and expert prompting to help brands turn visual creative into measurable performance.
Expertise
- Data-driven marketing
- Ecommerce growth
- Retail media and marketplaces
- Beauty category performance
- Ad creative testing
Guides by Richard
Practical Riverflow guides where Richard brings their experience to AI product photography, ecommerce creative, and production workflows.
Ecommerce Ad Examples
Meta Ad Examples
A guide to useful Meta ad creative examples for ecommerce teams planning product campaigns across Facebook and Instagram placements.
Richard Allen
May 1, 2026
TikTok Product Ads
A practical guide to TikTok product ad examples that help ecommerce teams turn product benefits into native, useful creative.
Richard Allen
May 1, 2026
Shopify Image Guide
A practical Shopify product image guide for teams preparing consistent, high-quality visuals for product pages and campaigns.
Richard Allen
May 1, 2026
Google Shopping Images
A practical guide to preparing product images for Google Shopping and Merchant Center feeds without losing product accuracy.
Richard Allen
May 1, 2026
TikTok Shop Images
A practical guide to TikTok Shop product images, including clean listing visuals, gallery planning, common mistakes, and Riverflow workflows.
Richard Allen
May 1, 2026
Meta Image Sizes
A practical guide to planning Meta ad image sizes and crops for ecommerce campaigns across feed, stories, reels, and carousel placements.
Richard Allen
May 1, 2026
Photography Costs
A practical guide to product photography costs, from shoot planning and retouching to AI-assisted creative production workflows.
Richard Allen
May 1, 2026