Uthful cuts creative turnaround from 1 week to 1 hour with Riverflow

Uthful is a newly-launched health and wellness brand. Its core product is a single daily drink, bringing together 20+ evidence-backed vitamins, minerals and compounds to support energy, focus, recovery and healthy ageing. Just over six months old and run by a solo founder, the brand needs a constant stream of website, social, paid ad and product content to grow - and with Riverflow, that's now something that be produced in-house, at scale.

• Health & Wellness
• Supplements
• DTC
• Founder-Led

As a new brand, getting product photography and campaign imagery right from day one matters. Every new asset required for the website, social and paid channels meant briefing a graphic designer and waiting sometimes up to a week for campaign-ready creative.

Entering Uthful's URL, Riverflow pulled the brand's existing product shots automatically as baseline assets - no brief required to get started.

Every image Uthful needs is now generated through Riverflow, in around an hour per batch.

Where Uthful had ran a full photography shoot at launch but no longer uses any of that imagery, generating instead from a single source shot for more control over lighting, background and variation.

Time saving has been essential for this start-up, allowing time to be spent on more important parts of the business.

Now, content is created at scale for Uthful - covering website assets, to social graphics, content for paid amplification and infographic content - all in one place.

Ad creative is next on the list - Uthful is planning to explore Riverflow's ad features in full.

Beyond that, the team is looking at stronger 3D and animation capability to bring new creative to its social feed.