How Rather Design replaced a multi-tool AI workflow, with Riverflow

Rather Design is a creative agency working across food & beverage, jewellery, and haircare brands. Large client accounts were looking for a more personal, hands-on service than a traditional agency structure could offer - so Rather Design built a lean model where senior creative talent delivers the work directly.

• Creative Agency
• DTC
• Australia

Multi-tool workflow → one tool - replacing Midjourney, Runway and Claude with a single platform, Riverflow.

No manual prompting - Shopify integration reads brand logos, colours and product context automatically.

New revenue line - asset recycling turned into billable work for existing clients.

Like many agencies, Rather Design knew AI-generated imagery could help make existing assets work harder - but with so many tools on the market, the real challenge was finding one that was genuinely easy to use and consistently produced work good enough to put in front of clients.

Riverflow's Shopify integration removed the guesswork entirely - connect the store, and it automatically pulls logos, colours and product context, with no manual prompt-writing required. Layering in original high-res artwork solved an accuracy problem other tools couldn't manage, where trying to correct a result often just made things worse.

Riverflow has helped Rather Design on two fronts. Internally, it's helped the agency strengthen every pitch with out of the box creative ideas, helping bring in new business. Externally, asset recycling has become a genuine new service line - rather than booking a fresh photoshoot, existing clients can be offered refreshed product photography instead, turning what used to be pure production cost into billable work.

The next focus is extending Riverflow's accuracy further on more complex, detail-heavy products and labelling - and applying that to presale and pre-production visuals, showing what a finished, full-run product will look like before manufacturing is even complete.