Kingsdown Water generates 10x more creative with Riverflow

Kingsdown Water is a heritage bottled water brand with 13 core SKUs. Historically, new creative meant coordinating a large-scale photo shoot, with no way to keep product and campaign imagery fresh in between.

• FMCG
• Retail

A single Kingsdown Water photo shoot cost around £1,000 - covering photography, location and retouching for the brand's full range of 13 core SKUs in one day. That produced a fixed set of imagery averaging just 1-2 usable assets a month.

If the team wanted to generate new angles or keep content fresh, it meant paying for a new shoot each time.

Kingsdown turned to Riverflow as a creative and affordable way to demonstrate what AI-generated creative could achieve versus the time and cost of the traditional photo shoot route.

With Riverflow, a new asset can be taken from idea to image on the same day. That's enough to achieve a 10x monthly increase in output - and keep content feeling fresh.

Kingsdown has the creative freedom to create same-day, campaign-ready assets without paying for a bespoke shoot each time. The result has not just been cost savings, but a much higher content volume too.

The team now actively runs Google Performance Max and organic social campaigns using Riverflow-generated assets, with the added ability to generate new angles and scenes after the fact - something a traditional photo shoot could never retroactively offer.

Having proven the value of ongoing creative investment, Kingsdown is now building out internal marketing resources - with plans to scale output further on top of the ~10 assets a month already being produced through Riverflow as the team grows.