Good Livin' lifts website conversion by 80% with Riverflow

Good Livin' is a Canadian electrolyte and supplement brand, built by two founders owning everything from marketing and social to website and packaging design. With around 25 SKUs and no in-house design team, product and lifestyle photography meant booking an external photographer and waiting weeks for the results.

• Health & Wellness
• Supplements
• DTC
• Canada

As a two-person, founder-run team, Good Livin' handled everything in-house - marketing, social, website and packaging design between them. Product and lifestyle photography was the one thing they couldn't do themselves: sourcing a photographer, booking a shoot day, then waiting weeks for the content to come back, with a full cycle taking one to two months minimum.

That left them stretching a single shoot's worth of images - often around 50 photos - across months of content, recycling and repackaging the same shots.

Good Livin' started by uploading their existing product shots and PDFs into Riverflow and building new scenes around them - no fresh shoot required to generate something new and exciting. Fresh content can now be created the moment an idea comes up, rather than waiting on a shoot calendar.

Turnaround for marketing content went from months to days - named as the single biggest impact of switching to Riverflow. With photography sessions anywhere in the range of $300–$2,000 a time, the savings have added up to thousands of dollars over the course of a year.

The unexpected result, though, is conversion: when rebuilding single product photos into detailed explainer threads - covering benefits, features and how to use each product across all 25 SKUs - this drove an 80% improvement in conversion rate. The full rebuild took just two days to conceptualise and execute.

Good Livin' hasn't yet explored Riverflow's ad features in full - but it's next on the list, alongside developing their use of the video tool further.