Animate a campaign still
Use your image to establish the visual direction. Describe the subject’s action separately from the camera movement.
Runway Video generation
Use Runway 4.5 in Riverflow for text-to-video and image-to-video. Direct a camera move or animate an approved campaign image.
Open RiverflowThe example
A finished product image, a camera direction and the generated result. Play the clip, then open the prompt to see how it was made.
A slow, precise camera orbit moves from the front three-quarter view towards the side of this orange suede running shoe. The shoe stays perfectly still on the limestone. Gentle blue sea ripples move in the background and a natural glint travels across the amber sole. Warm late-afternoon light, realistic texture, subtle shallow depth of field. One continuous product shot, no cuts, no added objects, no lettering or shape changes. Preserve product identity, shape, and package proportions. Keep brand text and logos readable; avoid hallucinated text or misspellings. Use smooth natural motion and coherent camera movement with no warping. Maintain commercial-grade lighting consistency and realistic material behavior. Do not alter core packaging design elements or create extra products.
Select Runway 4.5 after opening the video tool.
Runway 4.5, formally Gen-4.5, is Runway’s video generation model for turning written scenes or still images into footage. Prompts can describe camera choreography, subject movement and the timing of actions. Riverflow supports its text-to-video and single-image-to-video workflows.
Choose Runway 4.5 in Riverflow’s video tool, add your brief and references, then review the settings and credit cost before generating.
Available settings depend on the model and workflow.
Plans and credits| Model | 5s | 10s |
|---|---|---|
| Runway 4.5720p · 16:9 · starting image · audio off | 40 credits | 80 credits |
These are generation costs for a starting image that already fits the output. Preparing a mismatched frame can add 20 credits per image. Resolution, aspect ratio, audio and reference inputs can change the total. Your complete quote appears before generation.
Use your image to establish the visual direction. Describe the subject’s action separately from the camera movement.
Start from text when you are still developing the scene. Name the setting, light and one action for a focused first draft.
Carry the same colour and lighting brief into each shot. Review continuity when you bring the separate clips into an edit.
Models, inputs and getting started.
Runway 4.5, formally Gen-4.5, is Runway’s video generation model for turning written scenes or still images into footage. Prompts can describe camera choreography, subject movement and the timing of actions. Riverflow supports its text-to-video and single-image-to-video workflows.
Riverflow supports text-to-video and a single starting frame for Runway 4.5. If you need start-and-end-frame guidance, compare Kling Pro or the supported Seedance options.
Sign in to Riverflow, open the video creation tool and choose Runway 4.5 from the model picker. Add your brief and any required references, then review the available settings and credit cost before generating.
Runway 4.5: 40 credits for 5s, 80 credits for 10s at 720p · 16:9 · starting image · audio off. These are generation costs; reference preparation, resolution, aspect ratio, audio and video-input workflows can change the total. Riverflow shows the full quote before you generate.
Bring your brief. Choose your model. Start creating.